The People’s Hoardings Engineering Innovation Centre

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While the universities masterplan isunder construction, the architecture of the campus becomesone of hoardings. The tens of thousands of staff, students and neighbours have to negotiate thesame landscape each day.The holistic approach to using the 200 metres of construction site hoardings to promote the newengineering building and its place within the wider engineering community, was achieved through adesign partnership with photographer Ian Clegg and Freshfield Design.By working with over60 future users of thebuilding: support staff, technicians, students, lectures,professors, head of school,allwhovolunteered to be photographer with the machines andequipmentthat will be housed in the new EIC,we created a direct link with thepassers-bywhorecognisedtheirfellow staff and students.These images linked the present with the future use ofthe building while incorporating slogans that related to activities that will take place

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